Inner Work with Steli Efti

The (strictly no-business) podcast that shall never become yet another to-do item in a busy CEOs li ... more

Latest Episodes

March 29, 2020 00:08:09
018: Your feelings are FAKE NEWS

018: Your feelings are FAKE NEWS

I'd love to hear from you! Drop a comment at https://www.linkedin.com/pulse/your-feelings-fake-news-steli-efti During the COVID-19 crisis, it's hard to figure out whom to trust. Governemnt agencies? Politicians? The media? International organizations? Medical experts? Whatever your take, the one source of information we all need to put under heavy scrutiny these days is our own feelings and emotional impulses. The more stressed and anxious we feel, the more we need to reality check ourselves. ...

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January 04, 2020 00:09:43
017: Why most startups don't invest enough in their best people and customers

017: Why most startups don't invest enough in their best people and customers

I call it the squeaky wheel fallacy: When you run a startup, there will always be vociferous customers and team members. They'll be very vocal about all the challenges, problems, and struggles they encounter with you. And because they ask for your attention, they get it. On the other hand, there are those that are just silently performing: Team members that deliver results without making big waves about it. Customers that keep paying you for years and years, without ever making much of a fuzz and requiring many support or Customer Success resources. And because they are not asking for your attention, in most typical startups, they don't get it. Even though they deserve it. In this episode, I share how to not become a victim of the squeaky wheel fallacy, and how to allocate your time, attention and resources in a smarter way. ...

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December 31, 2019 00:09:11
016: The Gratitude Tracker for Entpreneurs

016: The Gratitude Tracker for Entpreneurs

If you're the kind of ambitious person that's always looking ahead, there might be one thing you can do to grow even more: reflect on your successes and count your blessings.  In today's episode, I share how I train my brain to be grateful for the good in my life—both profesionally and personally.  I've never been good at celebrating my successes. Whenever I achieve a goal, I always move the goalpost further away. My inner voice always just tells me: “Okay, on to the next one.” When I was younger, I thought that's a good thing. But in recent years, I realized that I missed out on an important element of life. Which is why I started building a daily routine and practice around it, that's had a huge impact on my life, and the life of the people I share it with. In today's episode, I'm sharing it with you too. Put this into practice in 2020, and if it has even half the impact it has on you that it had on me, it'll make your life so much richer and more fulfilling. Give yourself a moment to be grateful for all the good that 2019 has offered you, and allow yourself to be excited for what's ahead in 2020 <3 Connect with me: https://twitter.com/steli https://www.linkedin.com/in/steliefti/ https://www.instagram.com/steliefti/ ...

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December 21, 2019 00:09:46
015: Want that startup job? Let your CV tell a story

015: Want that startup job? Let your CV tell a story

Thousands of people apply to join my our startup every month. Lots of “why you should hire me”-style pitches coming my way. Once you’re on the receiving end of screening job applications, you realize: CVs suck. Almost nobody is good at writing CVs—even badass marketers and great sales people are surprisingly bad at it.   I’m pretty sure I missed out on hiring some amazing talent, just because the CVs they sent me unsold me on learning more about them: A list of places they studied and worked at, that doesn’t tell a story, doesn’t convey a compelling message, doesn’t give me any sense for why this person is the right fit for the role. So yes, thank you, but no.   In this episode of the podcast, I share why you need to make your CV tell a story, and how to do it well.   Connect with me: https://twitter.com/steli https://www.linkedin.com/in/steliefti/ https://www.instagram.com/steliefti/ ...

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December 14, 2019 00:09:48
014: Building a Remote Sales Team? Avoid These 3 Common Mistakes

014: Building a Remote Sales Team? Avoid These 3 Common Mistakes

The future of work is going to be more and more remote. Not just for designers, developers, and marketers, but also to sales people. But you can't execute the same remote playbook that you applied with your remote engineering team—sales is a very different kind of work, and sales people are uniquely different creatures. There are 3 common mistakes I see again and again that ruin remote sales teams. Mistake #1: Hiring inexperienced sales people. Mistake #2: Being too nicey-nice. Mistake #3: Ignoring the need for social team interaction In this episode I share how to avoid these 3 common mistakes that ruin remote sales teams. Connect with me!https://twitter.com/stelihttps://www.linkedin.com/in/steliefti/   ...

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December 06, 2019 00:09:21
Episode Cover

013: Creating Reality Distortion Fields

Steve Jobs wasn't the only person who could create reality distortion fields. Most really good sales people do it all the time. And while it can be a great blessing in life—it can also be a curse. I know this from firsthand experience.  At some point, you become so good at sales that people will buy whatever you're selling. You become so good at understanding how to talk with people that they'll get on board with your proposal. And in some cases, what you're selling might be an idea that seems right to you... but is just plain wrong. Yet, because you can sell it so successfully, it seems right to others as well. I've been wrong so many times in my life. In some cases people are successful at pointing it out to me. But in many cases, I was more successful at championing my idea, and we invested a lot of time, energy, and resources into executing a project that was doomed to fail from the beginning. I wish I hadn't created those flawed reality distortion fields so successfully. All that time and energy could have been invested more effectively. Over the years, I learned how to create a "reality distortion field barrier". Basically, a strategy for protecting myself and others from being blinded by an idea that's shining bright, but leading us astray. And this is what I share in this episode of the podcast: a way to protect yourself against the risk of being too good at sales. Sign up for my newsletter at https://steliefti.com ...

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